“Call for the activation, development, consolidation of aggregations of SMEs for interventions that favor the orientation towards tourist demand and international markets – Promotion”

The project proposes the development of an innovative model of outdoor tourism offering supported by a group of companies that participate in the implementation of actions oriented, in particular, to the demand of the markets in the areas of Vancouver (Canada) and Los Angeles (USA).

The supply chain connected to the outdoors is taken into consideration, especially cycle tourism, running, hiking and the like.

The aim is to enhance a segment of attractiveness that interests an increasingly wider international audience and in
expansion, developing the tourist product through the varied offer of the Veneto territories: from the Dolomites to the sea and the Venetian lagoon, passing through the Pedemontana, the lakes and the cities of art. The intervention plan includes the carrying out of market analyses, the search for foreign partners, the adaptation of companies and the construction of a tourist product consisting of an offer of experiential packages linked to the concept of "living the Veneto".

Promotional actions include eductours, participation in fairs, supply-demand meetings and the networking of important and successful Veneto sporting events.

The participants include sports equipment sales and rental companies, hotels and restaurants, event agencies, transport services, and tour guides.